Speaking / Workshops

I specialize in corporate off-sites and industry conferences, with speaking programs that combine sharp humor with my experience and insight as a corporate marketer and 17-year entrepreneur.  I share my secrets of relationship marketing through a variety of business growth strategies and tactics.  Details below!

For availability and speaking fees, please contact me: 508-497-0900.

“Your presentation was the best of the conference.
It was the most practical and implementable info.”

– Stephen Rogers, Rogers Spring Hill

Beyond Social Media: Using Your Relationships to Generate All the Leads You Want

If you don’t have a system for staying in touch with everyone you know, you’re working harder than necessary to get clients. Not only does this relationship marketing approach feel better to most professionals, it’s easier and more efficient than trying to pound the pavement, learn networking tricks and master sales techniques. This is about doing the kinds of things that come naturally to you, but in a broader, more systematic, ongoing way.

This topic covers:

  • The 3 big changes that have made marketing your business the “traditional” way impossible.
  • Why your personal “story” is your best marketing weapon against “the big guy” and why they’re already trying to copy you.
  • How to build trust, word of mouth referrals and inbound traffic through authentic communication
  • The risk of anonymity and how to avoid it
  • Why narrowing your focus is the most effective path to visibility.
  • Why experts create content and where to begin
  • Why your existing relationships are your most effective business assets and how to leverage them.
  • One thing you should do every day to help your business stand out and be remembered.

What to Say and How to Say It, So That People Will Tell Others About You

Ask any professional where their best clients come from and they’ll all tell you the same thing: “Word of mouth.” The problem is, most professionals view word of mouth as a “fortunate coincidence.” Instead, and if you can learn to clearly describe what you do – and in a way that others can understand, remember and share – you will significantly boost both the word of mouth and inbound referrals you receive.

This topic covers:

  • The principles of word of mouth marketing
  • Why shiny elevator statements don’t work (and what to say instead)
  • Why capability/experience have nothing to do with generating word of mouth
  • Why narrowing your business focus is essential
  • Why being impressive and being remembered are not the same thing
  • Why how you describe what you do should never match what you actually do
  • Why word of mouth demands over-simplification
  • How most people prevent others from spreading the word about them
  • The simple, 3-step, word of mouth formula that you’ll never forget

How to be a Leading Expert, Generate More Business and Earn More Money

Every professional wants to be seen as an industry expert. And why shouldn’t we? … there really is no downside (other than the groupies).

You can charge higher fees; prospective clients seek you out; colleagues send other people your way; members of the press want your opinion; organizations invite you to speak; publications (online and off) ask you to contribute.

This topic covers:

  • The benefits of being viewed as an expert
  • The difference between an expert and someone who simply has a lot of experience
  • How to describe who you are and what you do in a way that positions you as expert
  • The reason why experts don’t try to appeal to a broad audience
  • Why and how to behave as an expert right now, even if you’re just starting out in business
  • Why you need to create content to be viewed as an expert (and how to do it)
  • Why you may be afraid to call yourself “expert”
  • How to get paid for your expert point of view
  • Why experts can give away information while non-experts must hoard it
  • Why certification, degrees and credentials have little to do with whether or not you’re perceived as an expert
  • Avoiding the mistakes that perpetual non-experts make

How to Create, Use, Tell and Benefit From Stories in Your Writing, Marketing and Business

The stories we tell – in our newsletters, blogs, presentations, client discussions and more – are essential in standing out from the crowd, being remembered and getting hired. Most professionals, however, rely far too much on dry facts, credentials and assertions in describing their work, leaving stories and personal anecdotes on the sidelines.

Storytelling is what brings it all together. This program focuses on producing, using, telling and benefiting from stories in writing, presentations and business overall.

This topic covers:

  • The 6 reasons stories are so effective
  • A simple story-writing formula you’ll never forget
  • How and where to find story ideas
  • How and where to use stories in your marketing
  • How to develop your authentic story voice
  • Why details and personal experiences make stories come alive
  • How stories help you stand out from your large company competitors
  • Why you don’t need to be funny to tell good stories (really)
  • 4 tools for making your stories really, really good

Email Newsletters That Work!

For professional service firms and individuals, email newsletters are a marketing home run. They demonstrate both your knowledge and your personality; they promote trust and visibility; they fuel your social media activities; they have (nearly) zero variable cost.

But … there are as many ways to do them wrong as to do them right, leading to wasted time, effort and cost. In this fast-paced session, Michael Katz reviews the essentials of email newsletters, using real-world examples to demonstrate their best use.

This topic covers:

  • How and why an email newsletter generates leads
  • How to identify an endless supply of fresh, useful content
  • Finding – and using – your unique, authentic voice
  • A simple article structure for any newsletter
  • Balancing useful vs. promotional content
  • Formatting for smartphones and tablets
  • Integrating and maximizing social media
  • The 7 Secrets of a successful email newsletter

"Fantastic! So much relevant content and current examples made this session so much more engaging than other sessions."
Zachary Riley
Grow Socially

"Thank you for your wonderfully entertaining and educational presentation. It was extremely well received!"
Marc Pelletier
President, SMPS Boston Chapter

"Straightforward, sensible, good stage presence and engaging."
Julie Horvath
Century 21 Adams

"Right on target, useful, and delivered with humor and honesty."
Roni Lipton
Community Dispute Settlement Center

"Wonderful presentation. Your energy and sense of humor made it fun and validating. Thanks."
Norbert Lazar
The Phantom Gardener, Inc.

"Insights to make us successful … fabulous, thought provoking afternoon!"
Gail Vanik
Four Seasons Greenhouse & Nursery

"Thanks for a great presentation. I am so pleased we could bring you to our members. What a personality! Loved it."
Catherine MacDonagh
Ruberto, Israel & Weiner

"You do a fabulous presentation. The central theme; key components have the 'Ah-hah!' factor — simple but powerful ('Why didn't I think of that?'). And your humor is sharp."
Ray Andrews

"Great presentation — funny, effective and informative!"
Lynn Mason-Small
Director, Communications and Marketing, Yarmouth Area Chamber of Commerce

"I loved your presentation. Very exciting, FILLED with munchie info and totally FUN! And the follow-up material I just received from you is also excellent."
Alan Tauber
The DrumConnection

"I really enjoyed your program this morning! You used humor well, the content was good and presented wonderfully. Your seminar really got me thinking."
Lee Finkle Estridge
Professional Coach

"An informative, interesting discussion. Excellent points, solid real world analogies."
Tom Bloom
Diet Candle Company

"Terrific Presentation. Informative and incisive. Michael Katz knows how to communicate in person as well as he does online!"
Sarah Cusick
Director of Marketing, Nauset, Inc.

"Great presentation — succinct and to the point."
Gloria Lara
London, Lara and Fitzgerald, LLC

"Wonderful presentation – informative, engaging and entertaining!"
Erica Kleinkopf
Thirty Petals Boutique

"Very interesting and your style of presentation is totally engaging."
Linda de Valpine
Greentail Works, Inc.

Frank Smith
Smith & Associates