What is a “Likeable Expert?”
Solo Professionals work with me to help them get more clients, more consistently. I do this by teaching them how to stay in front of the people they know, over and over again, and in a way that positions them as “Likeable Experts.”
You see, here’s the problem: As professionals, we are expert at what we do. But we need clients – a steady stream of clients – to generate revenue, grow our businesses and thrive.
And that requires marketing and sales, two areas that for most of us, lie well outside of our comfort zone, experience and interest.
And so we tend to bounce back and forth between two extremes: Either we try pushing hard-sell tactics and adopting uncomfortable postures in an attempt to “get the business” … or we do nothing for weeks on end, hoping and waiting for enough clients to arrive.
Neither approach works very well.
I have a better way – it’s something I’ve used to grow my own business and that of my clients for the past 13 years. I call it becoming a “Likeable Expert” (a highly visible, person or firm that people respect, seek out and want to do business with).
My approach is systematic, comfortable and consistent. And it’s not about becoming something you’re not – in fact it’s exactly the opposite.
It’s about leveraging your natural voice and point of view. It’s about gaining visibility as the expert that you are. It’s about relying on your existing relationships to grow your business.
It’s not creepy or awkward or forced. It’s an intelligent, learnable, consistent approach to the ongoing marketing of a professional service firm.
If you’re tired of living at the extremes of either aggressive sales tactics or professional invisibility, I can show you a better way. Here’s an overview of the services I offer.