I recommend Michael to every professional I know, whether they are friends, family or colleagues (I even told a stranger I met on an airplane).
He worked diligently with me to pull away the verbiage and get to the core of what my business has to offer. He put complicated ideas into simple statements that were also interesting and compelling.
For the first time, I feel that my business has a unique and clear focus and I’m now attracting the kinds of clients I always wanted. Working with Michael is just about the best business investment I have ever made.
I know my business but I quickly learned that I knew nothing about how to communicate that knowledge and experience to my target audience — and I was completely (as in totally) clueless about how to find my ‘authentic voice’ and why it was the only voice I could use.
Michael is a complete pro who knows when to challenge and when to praise to help you achieve the results you need to grow your business. I am amazed at what we have created… really amazed. I will be eternally grateful for his help.
I waited about a year before hiring Michael because I thought I could do this stuff myself. Boy was I wrong.
In short order Michael helped me clear the cobwebs out and clarify my positioning, launch a new website, launch a newsletter, and sharpen my writing skills. I started seeing results almost immediately, attracting a better type of client. I recommend Michael to pretty much every professional I know. Don’t wait like I did. Hire him now!
When I started with Michael I could not explain who I was and my own goals were a mystery. Forget knowing where I was going – I couldn’t even explain where I had been!
The process turned out to be far more provocative – and confronting – than I had ever dreamed. But Michael was a great support throughout, and his consistency combined with humor kept me confronting what I had been avoiding for years.
I had all the pieces before working with Michael, but I never put them together before as I was able to do with his mentorship. With enthusiasm, appreciation and a smile on my face, I recommend Michael Katz to everyone. Period.
Working with Michael was one of the best and most enjoyable things I’ve ever done for my business.
We worked together for three months, and over that time he helped me “productize” and release five services that enabled me to better explain what I do, who I do it for, and how I do it. Those products helped me to get more business last year than in any of the six previous years I’ve been in business. And best of all, Michael made the process enjoyable and even fun.
If you’re interested in working with someone wise and skillful, who can help you generate ideas, put together a plan, and turn that plan into action, Michael Katz is the person to talk to.
Michael Katz is AMAZING. He’s all about leveraging the relationships you already have. I credit him with the reason our business EXPLODED the past few years. I HATE marketing and I HATE advertising and thanks to him, I’ve barely had to do either!
When we hired you we made the investment of time and money at a time when we could least afford it. I cannot tell you how delighted I am with the results.
The process that you used to get the ‘voice’ of our company, who we were talking to and what kinds of information we wanted to give, was the most valuable marketing exercise I’ve been through in quite a long time.
Michael Katz is a brilliant editor – genius even. Like the Edward Scissorhands of text – he can take dense verbal foliage and with judicious pruning render it into a thing of beauty, and yet it’s still my voice, my subject, geared to my audience. It’s like looking at myself in a mirror that makes me look 10 lbs thinner and 10 years younger – it’s still me, but a ‘better’ version.
He’s the perfect coach: unflappable, masterful in his use of humor to get results.
Michael – after all your help thinking through my newsletter content and target audience I am finally sending it out consistently. Since January, when I started putting out my newsletter regularly, I have had 3 clients and former acquaintances get back in touch with me and hire me again. I have been approached for speaking opportunities, and have ‘stayed on the radar’ with some key constituents. Thank you so much for your vision on relationship marketing and all your help. You are the best!
Immediately after our first working session together I saw changes in my business. You helped me see the genuine voice and vision behind my company, and have given me a clarity and presence with my clients that I hadn’t had before.
Your suggestions have been right on the money, and I am blown away by the way you take my words and make them sing. I feel more focused than in a long time.
Michael’s Word of Mouth Marketing System has allowed me to sleep better at night. For the seven years I’ve had my business my main, nagging-at-my-brain issue was that I had NO marketing plan or process. Michael’s program has given me a customized, totally do-able, and FUN marketing plan that I can start now. One day after our last meeting! Priceless.
I truly can’t thank you enough for helping me. For almost a year I’d been trying to do it on my own and I felt like I was spinning my wheels all the time.
But now, everything has changed. I feel energized and purposeful in a way I haven’t for years. I’m getting the kind of work I love, with the kind of clients I want to work with. Thank you, thank you, thank you!
I have a lot to thank Michael Katz for. The questions he asked about my business and the answers to those questions gave me the confidence to believe in myself as an expert in my field.
There’s not a week that goes by that at least one of Michael’s marketing ideas doesn’t come up and get put into practice. There’s no possible way of overestimating the effect your very excellent advice and ideas have had on my business!
Michael Katz is a true marketing genius. I asked him to help me with a website for my new book. To my surprise and delight, he started by focusing on understanding how I wanted to position the book, and how this juxtaposed with my academic and business activities. This was a critical, but very subtle issue, and only Michael would have started with the really important underlying issues. Once we achieved an understanding, he was terrific at designing the site and copy. And, he is a real pleasure to work with. I’m looking forward to a long-term relationship with Michael across all my business activities.
Working with Blue Penguin has been a fantastic experience.
Michael’s focused question and answer approach helped us clarify what we do, why we do it, and perhaps most importantly, what makes our business unique. The value of these insights reaches beyond marketing, and has had a lasting impact on every aspect of our business.
For a solo professional, working one-on-one with Michael is a gift you give yourself. He shares his vast knowledge of marketing generously. He coaches with humor and compassion, but tells it like it is. Most of all, he vests himself in your goals, so that you feel less alone and more able to accomplish them. Michael helped me hone my focus in a way that I could not do myself.
Your work with us in developing our E-Newsletter has elevated our position with clients and colleagues. You’ve given us an effective way to communicate with our target audience, and in a way that reflects who we really are. Blue Penguin has been a pleasure to work with, and you’ve delivered on every promise made.
Michael Katz of Blue Penguin Development is the guru who brought relationship marketing into my life, helped me find an outlet for my latent creativity and an electronic tool to help my small business clients in targeted, productive ways. Bravo, Michael!
You helped us focus on who we were and who we were trying to communicate with. In essence, it was a review of our business — clients, products, strategy.
Michael is great to work with, offers insightful comments and his guidance is right on target. I wish we’d done this sooner.
Michael Katz has a one-of-a-kind laser vision. With his unique infrared scope, he sees through people and their companies, getting to the heart of business models in a way that no one else can. His ability to put words and images together astounds, delights, and makes the bottom line sing.
His philosophy of customer relationship management isn’t only brilliant — it is a methodology that makes companies more profitable and brands more visible, with customers coming back again and again.
We knew what to do once we had a client and the great majority of prospects had been referred to us by a colleague or by their company’s HR department. But to reach our goals, we needed — and had been looking for for a long time — a business development process that reached a wider (and targeted) audience, communicated our message consistently, reflected our unique approach, was cost-effective and fun to implement! Michael Katz gets it, gets us and gets it done.
Blue Penguin provides a unique combination of pragmatic marketing know-how with a visionary strategic sense. Michael Katz combines intelligence, humor and hard-nosed practicality to get you to get the most out of your brand.
Do I recommend Blue Penguin? No way! I want to keep it all for myself.