Immediately after our first working session together I saw changes in my business. You helped me see the genuine voice and vision behind my company, and have given me a clarity and presence with my clients that I hadn’t had before.
“Your suggestions have been right on the money, and I am blown away by the way you take my words and make them sing. I feel more focused than in a long time.”
When we hired you we made the investment of time and money at a time when we could least afford it. I cannot tell you how delighted I am with the results.
“The process that you used to get the ‘voice’ of our company, who we were talking to and what kinds of information we wanted to give, was the most valuable marketing exercise I’ve been through in quite a long time.”
Sales and Marketing Search
Your work with us in developing our E-Newsletter has elevated our position with clients and colleagues. You’ve given us an effective way to communicate with our target audience, and in a way that reflects who we really are. Blue Penguin has been a pleasure to work with, and you’ve delivered on every promise made.”
Goldstein Financial Corporation
I truly can’t thank you enough for helping me. For almost a year I’d been trying to do it on my own and I felt like I was spinning my wheels all the time.
“But now, everything has changed. I feel energized and purposeful in a way I haven’t for years. I’m getting the kind of work I love, with the kind of clients I want to work with. Thank you, thank you, thank you!”
Chief Rocket Launcher
I know my business but I quickly learned that I knew nothing about how to communicate that knowledge and experience to my target audience — and I was completely (as in totally) clueless about how to find my ‘authentic voice’ and why it was the only voice I could use.
“Michael is a complete pro who knows when to challenge and when to praise to help you achieve the results you need to grow your business. I am amazed at what we have created… really amazed. I will be eternally grateful for his help.”
Kathy Rowell, M.S., M.H.A
Katherine S. Rowell & Associates
I have a lot to thank Michael Katz for. The questions he asked about my business and the answers to those questions gave me the confidence to believe in myself as an expert in my field.
“There’s not a week that goes by that at least one of Michael’s marketing ideas doesn’t come up and get put into practice. There’s no possible way of underestimating the effect your very excellent advice and ideas have had on my business!”
Deborah Brown & Associates
Michael Katz is a true marketing genius. I asked him to help me with a website for my new book. To my surprise and delight, he started by focusing on understanding how I wanted to position the book, and how this juxtaposed with my academic and business activities. This was a critical, but very subtle issue, and only Michael would have started with the really important underlying issues. Once we achieved an understanding, he was terrific at designing the site and copy. And, he is a real pleasure to work with. I’m looking forward to a long-term relationship with Michael across all my business activities.”
Jonathan L.S. Byrnes
Senior Lecturer, MIT
Author, “Islands of Profit in a Sea of Red Ink“
Michael Katz is a brilliant editor – genius even. Like the Edward Scissorhands of text – he can take dense verbal foliage and with judicious pruning render it into a thing of beauty, and yet it’s still my voice, my subject, geared to my audience. It’s like looking at myself in a mirror that makes me look 10 lbs thinner and 10 years younger – it’s still me, but a ‘better” version.’”
“He’s the perfect coach: unflappable, masterful in his use of humor to get results.”
Mariko Gordon, CFA
Founder, CEO and CIO
Daruma Asset Management, Inc.
For a solo professional, working one-on-one with Michael is a gift you give yourself. He shares his vast knowledge of marketing generously. He coaches with humor and compassion, but tells it like it is. Most of all, he vests himself in your goals, so that you feel less alone and more able to accomplish them. Michael helped me hone my focus in a way that I could not do myself. Thanks Michael!”
E. Starr Associates
Michael Katz of Blue Penguin Development is the guru who brought relationship marketing into my life, helped me find an outlet for my latent creativity and an electronic tool to help my small business clients in targeted, productive ways. Bravo, Michael!”
Marijo McCarthy, Esq.
Widett and McCarthy, P.C.
Working with Blue Penguin has been a fantastic experience.
“Michael’s focused question and answer approach helped us clarify what we do, why we do it, and perhaps most importantly, what makes our business unique. The value of these insights reaches beyond marketing, and has had a lasting impact on every aspect of our business.”
Founder and Director
School Mediation Associates
You helped us focus on who we were and who we were trying to communicate with. In essence, it was a review of our business — clients, products, strategy.
“Michael is great to work with, offers insightful comments and his guidance is right on target. I wish we’d done this sooner.”
Conklin & de Decker
Michael Katz has a one-of-a-kind laser vision. With his unique infrared scope, he sees through people and their companies, getting to the heart of business models in a way that no one else can. His ability to put words and images together astounds, delights, and makes the bottom line sing.
“His philosophy of customer relationship management isn’t only brilliant — it is a methodology that makes companies more profitable and brands more visible, with customers coming back again and again.”
Executive Director of Marketing, Communications & Enrollment
Vermont College of Fine Arts
We knew what to do once we had a client and the great majority of prospects had been referred to us by a colleague or by their company’s HR department. But to reach our goals, we needed — and had been looking for for a long time — a business development process that reached a wider (and targeted) audience, communicated our message consistently, reflected our unique approach, was cost-effective and fun to implement! Michael Katz gets it, gets us and gets it done.”
Phil Corcoran, CFP, CIMA
The Corcoran Group
Blue Penguin provides a unique combination of pragmatic marketing know-how with a visionary strategic sense. Michael Katz combines intelligence, humor and hard-nosed practicality to get you to get the most out of your brand.
“Do I recommend Blue Penguin? No way! I want to keep it all for myself.”
President & Chief Experience Officer