About Michael Katz

Do you want to …

… stand out from the crowd and position yourself as an industry expert?
… translate the essence of what you do into clear and simple language?
… use your authentic voice and strengths to reach the right audience?
… create regular marketing programs that lead to referrals and business growth?
… juggle fire while riding bareback on a giraffe?

I can help you with all of these (except maybe the last one).

Learn more about working together on my Services page.
Then get in touch: 508-497-0900.

I write twice a month about marketing. Go here to visit the archive and then subscribe.


(My daughter Emily and me, over several years)

(My daughter Emily and me, over several years!)

Here’s my “official” bio…

An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in helping professional service firms get more and better clients by positioning themselves as Likeable Experts.

Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, Inc.com, USA Today, and other national and local media.

He is the author of three books, and has published more than 400 issues of “The Likeable Expert Gazette,” a twice-monthly email newsletter and podcast with 6,000 passionate subscribers in over 40 countries around the world.

Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. He also has a second degree black belt in karate, a first degree black belt in parenting (three children), and is a past winner of the New England Press Association award for “Best Humor Columnist.”

And finally, go here to read what some of my clients have said about our work together.