7 Essentials of a Well-Written Email Newsletter [Infographic]

For a professional service firm, email newsletters are a marketing home run. They demonstrate both your knowledge and your personality; they promote trust and visibility; they fuel your social media activities; they have (nearly) zero variable cost.

But you’ve probably noticed that most of them areĀ as dry as dust. Fear not! Follow these simple guidelinesĀ and your email newsletter will remain forever moist.

Seven letters (P-E-N-G-U-I-N), each one representing a critical variable that needs to be present in every newsletter you publish if you expect your audience to hear it, understand it and share it with others.

(Feel free to share this however you like.)

Blue Penguin Development infographic


For more depth on any of these seven topics, follow these links:

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