One of the staples of my marketing program is birthday cards. Really. I send them to anyone who is willing to share their information.
Why? Two reasons:
First, because a birthday card is always a welcome surprise. People seem to appreciate them.
Second, because everyone I’ve ever met has exactly one birthday. Develop “the card” for the year, and you’ve got your birthday card content set for the next 12 months, for everyone you know.
Want to know more? Watch the video below.
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(Move slider at bottom of video to adjust volume!)