Selling is hard enough. But when you’re selling “air,” as we professional service providers do, it’s even trickier.
Today’s two-minute, highly entertaining video segment explains how the tactics used by a popular mail order catalog can be applied to the selling of your services.
(Can’t spare two minutes? You, my friend, are working too hard. Go here to watch videos of Frisbee-catching dogs.)
Click below to watch… (Move slider at bottom of video to adjust volume!)