Thanks to Terry Minion of Commercial Truck Success for volunteering to be this week’s E-Newsletter Field Trip. You can view a copy here: http://tinyurl.com/27zeusz
What I like most about Terry’s newsletter is the natural, personal voice. He writes in the first person and uses personal experiences to make his points, both of which add up to an authentic, friendly publication.
Two suggestions for improvement:
First, reduce the size of the truck image up top and remove the quotations. Both of these take up a lot of precious real estate (this is what shows in the preview window so readers can see what’s in the newsletter).
Second, see if you can reduce the sheer amount of newsletter content by publishing more frequently or by linking to some of this content on the company web site. The newsletter as it now stands is veeeerrrrrryyyy long and will be overwhelming to some readers.
Thanks again, Terry!
How about you, what do you think of Terry’s newsletter? Type your comments below…