Get The Blah Blah Out of Your Marketing

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by Michael Katz on May 16, 2013 · 22 comments

Great marketing is more than just a bunch of fancy words strung together (if it were that simple, I could write “tuxedo lucrative jubilee” and you’d be sold).

But I understand. The desire to write “good marketing copy” can get in the way of clear, logical messages.

This two-minute video offers one bad example and a suggestion for doing things better.
 
Click below to watch… (Move slider at bottom of video to adjust volume!)

 

 

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Every Story Tells A Picture

Thumbnail image for Every Story Tells A Picture by Michael Katz May 10, 2013

I’ll be honest with you. There are two things I don’t like very much: waking up early and dressing up formally. And yet there I was this past Tuesday morning, getting into my car at 6:30am, all shaved and showered in full, sport-coat-wearing, business attire. I was on my way to an early morning networking [...]

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Free Webinar: How To Use Snail Mail to Grow Your Business

Thumbnail image for Free Webinar: How To Use Snail Mail to Grow Your Business by Michael Katz May 2, 2013

A couple of months ago I invited a bunch of friends, clients and colleagues to a webinar on the wonders of snail mail (I’m serious). Today I’m sharing that recording with you. For the past two+ years I’ve been using snail mail (I’m serious) as a significant part of my overall marketing. In this one-hour [...]

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Water World

Thumbnail image for Water World by Michael Katz April 26, 2013

I’ll get right to the point: For the past six months, I’ve been trying to cancel the water delivery to my office – but I just can’t do it. And even though I’ve been getting a five-gallon container delivered every three weeks for the past six years (sorry, too much math?), I just don’t see [...]

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Marathon Man

Thumbnail image for Marathon Man by Michael Katz April 12, 2013

For most people, the first sign of spring is something beautiful: a robin singing; buds appearing on the trees; maybe the sound of children playing outside on that first, warm, sunny day. For me, it’s Porta-Potties. You see, I live in Hopkinton, Massachusetts, a town that’s famous for just one thing: it’s where the Boston [...]

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